<p style="-webkit-text-stroke-width:0px;box-sizing:border-box;caret-color:rgb(50, 49, 49);color:rgb(50, 49, 49);font-family:Raleway, sans-serif;font-size:18px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;line-height:31px;margin:0px;orphans:auto;outline:currentcolor;overflow-wrap:anywhere;padding:0px 0px 31px;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;">Modern technologies have reached unbelievable results, and it is pretty complicated to imagine life without them because they have become an integral part of our day-to-day activities. These technologies can do many tasks - like using our voices to get some kind of information or order some product or service. Some developments allow AI-based technical solutions to recognize different voices or generate them. Many businesses understand the importance of implementing these high-tech innovations to simplify people’s lives. And one of these innovations is voice assistants.</p><p style="-webkit-text-stroke-width:0px;box-sizing:border-box;caret-color:rgb(50, 49, 49);color:rgb(50, 49, 49);font-family:Raleway, sans-serif;font-size:18px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;line-height:31px;margin:0px;orphans:auto;outline:currentcolor;overflow-wrap:anywhere;padding:0px 0px 31px;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;">In this article, we will focus our attention on different voice assistants and how they are used in marketing. Additionally, you will deepen your knowledge of this topic and see how beneficial these assistants can be. But the first thing, which is necessary to understand, is the reason for the popularity of voice assistants.</p><h2 style="-webkit-text-stroke-width:0px;box-sizing:border-box;caret-color:rgb(50, 49, 49);color:rgb(50, 49, 49);font-family:Raleway, sans-serif;font-style:normal;font-variant-caps:normal;letter-spacing:normal;margin:0px;orphans:auto;outline:currentcolor;overflow-wrap:anywhere;padding:0px;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;">The popularity of voice assistants is going up</h2><p style="-webkit-text-stroke-width:0px;box-sizing:border-box;caret-color:rgb(50, 49, 49);color:rgb(50, 49, 49);font-family:Raleway, sans-serif;font-size:18px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;line-height:31px;margin:0px;orphans:auto;outline:currentcolor;overflow-wrap:anywhere;padding:0px 0px 31px;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;">Going back to 2011, Apple purchased one promising for the company startup Siri Inc. The tech giant had already understood the tremendous potential of the startup (everyone knows the voice assistant Siri) and started developing it. One year later, Google presented something similar to that startup, but it was provided for the users of Android.</p><p style="-webkit-text-stroke-width:0px;box-sizing:border-box;caret-color:rgb(50, 49, 49);color:rgb(50, 49, 49);font-family:Raleway, sans-serif;font-size:18px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;line-height:31px;margin:0px;orphans:auto;outline:currentcolor;overflow-wrap:anywhere;padding:0px 0px 31px;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;">And companies’ stakes on the voice assistants were played, played positively. Considering the data of the users of the voice assistants, it is worth highlighting that 71% are using these assistants to do shopping online. And it is not wondering because this way of shopping is much easier and more convenient.</p><p style="-webkit-text-stroke-width:0px;box-sizing:border-box;caret-color:rgb(50, 49, 49);color:rgb(50, 49, 49);font-family:Raleway, sans-serif;font-size:18px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;line-height:31px;margin:0px;orphans:auto;outline:currentcolor;overflow-wrap:anywhere;padding:0px 0px 31px;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;">With this statistics in mind, many marketplaces have started to think about the implementation of voice assistants and integrating them for the users’ sake.</p>

The role of voice assistants in marketing

The role of voice assistants in marketing.png

Ever wondered how voice assistants are changing the game for businesses? This article delves into their transformative impact, from enhancing everyday products to shaping a more convenient lifestyle. Learn how companies are embracing this technology, making products "smart".