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KI-Unternehmen aus dem DACH-Raum müssen sich vor ChatGPT nicht verstecken

Ukraine Startup Translates Videos For Zelensky, While Adjusting To Work In A War Zone

vidby, a Swiss startup offering AI-powered software for fast and accurate video translation and YouTube's recommended vendor, has announced the cross-lingual voice cloning tool. 

Vidby Unveils Voice Cloning Feature For Multilingual Video Dubbing

Mithilfe von Künstlicher Intelligenz übersetzt ein Start-up aus der Schweiz die Reden des ukrainischen Präsidenten Wolodymyr Selenskyj.  

„Unser patriotischer Beitrag“ – Schweizer Start-up übersetzt Selenskyj-Reden kostenlos

The digital revolution has brought about a paradigm shift in the way businesses operate and attract investments. One of the most transformative innovations in the financial sector is the tokenization of assets, particularly equity shares. 

Tokenization of Equity Shares: The Future of Investment

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Willkommen im Pressebereich von vidby

<p>YouTube creators know that there comes a time when you have to take your channel to the next level. That usually happens when you start getting more and more views from abroad, and you realize that you need to work with that audience. Vidby is here to help you make the best of this transition. Here are the five reasons why vidby’s video translation tool is the right option to expand your reach and grow your audience.</p>

<h3>Recommended YouTube Vendor</h3><p>In February 2023, <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/">YouTube</a> ran an experiment, introducing a test group of top-tier influencers to <a target="_blank" rel="noopener noreferrer" href="https://blog.google/intl/en-mena/product-updates/connect-communicate/youtube-multilanguage-audio-search-en/">multi-language dubbing functionality</a>. The results were a great success, with everyone reporting increased engagement and expanded international audiences. In May 2023, YouTube named vidby its recommended vendor <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/@vidby">for AI-powered localization</a>. The media platform has recognized the high quality of our video translation tools – and you should too! See for yourself the ease of use and great quality of vidby’s video translation tools.</p><p>&nbsp;</p><h3>Four Quality Tiers for Any Budget&nbsp;</h3><p>We offer four quality tiers that blend AI and human input to satisfy any budget. We offer Minimal (fully automated and superfast AI dubbing), Middle (transcription edited by human, translation is automated, AI dubbing), High (both transcription and translation reviewed by humans, AI dubbing), and Excellent (human review of transcripts and translation and human dubbing) tiers. We do translations in over 70 languages, including country dialects, and offer a library of almost 2,500 AI voices, speaking different languages and belonging to different age and gender groups.</p><p>&nbsp;</p><h3>Translation of Video Descriptions and Titles</h3><p>With vidby’s video translation tool you won’t have to do the extra work of translating video descriptions and titles. Vidby can do this automatically, and it even preserves the original format, including the emojis 😎. All you need is just simply provide the link to the YouTube video. The system will download and translate the original description itself. You can also edit it manually in your account before final downloading. To post the description to your newly localized video, the process is as simple as ABC – just copy and paste the text from the file you'll receive when your order is complete. Save time and money with us!</p><p>&nbsp;</p><h3>Set of Powerful Translation Tools</h3><p>We offer a whole suite of tools to streamline your translation process and enhance the final results. You can manage pronunciations, synchronize video and audio, use the built-in video editor to trim the unnecessary segments, and collaborate seamlessly with your team. There is also a voice cloning tool that you can use to dub your videos in other languages using your own voice. There is also a subtitle translation service and burnt-in subtitles for your videos.</p><p>&nbsp;</p><h3>A Tool to Keep Your Audiences Engaged</h3><p>Last but not least, is vidby’s YouTube Audio Tracks Detector. This is a free extension that alerts your audiences whenever the translated content goes live. This tool will help you expand your reach, reduce bounce rates, improve interaction with the viewers – ultimately resulting in higher viewership numbers, increased engagement, and growth in revenues! The extension is available in the <a target="_blank" rel="noopener noreferrer" href="https://chromewebstore.google.com/detail/youtube-audio-tracks-dete/hbjngniphaadpelgmjimpflapcmalefn">Chrome Web Store</a> and through user profiles on the <a target="_blank" rel="noopener noreferrer" href="https://vidby.com/youtube-audio-tracks-detector">vidby's platform</a>. The authors can recommend YouTube Audio Tracks Detector to their subscribers and provide the link to it in the description of their videos.</p><p>&nbsp;</p>

<p>So, give vidby’s video translation tool a try. Check out <a target="_blank" rel="noopener noreferrer" href="https://vidby.com/video-translation">the samples of translations at different tiers of quality</a>, give it a try, or send us a request for a full demo. Vidby is here to make your YouTube channel truly international!</p>

Here are the five reasons why vidby’s video translation tool is the right option to expand your reach and grow your audience.

Take Your YouTube Channel to the Next Level With vidby

<p>As companies grow, they want to expand their presence on the international markets. Potential consumers there speak different languages and come from different cultures. Businesses have to learn what globalization and localization is and choose between them. Both strategies offer their benefits, but the approaches are distinct. Read on to learn about the difference between localization and globalization.</p><h2>What is Globalization?</h2>

<p>In economics, globalization is the free flow of people, ideas, information, goods, and services across borders. Globalization makes it easier for businesses to seek new markets for their products. But achieving success beyond their home market is not an easy feat. The brands need to consider the different laws, culture, and customs of the new countries.<br>For a business, globalization means offering your product or service to multiple audiences. Stated another way, globalization is the development of a product with worldwide acceptance.&nbsp;<br>Say you plan to globalize your website content. You should provide users across the globe with a unified and coherent experience. The website should be consistent and maintain compliance with global standards.</p><h2>What is Localization?</h2>

<p>Localization is adaptation of a specific product or service to a single market.&nbsp;<br>Localization is crucial for breaking into new markets. Selling an unknown product to a new audience requires building trust. This requires content that’s meaningful and relevant to the target consumers. When people see that the message is tailored to them, they are more likely to become loyal customers.&nbsp;<br>Let’s take the website example again. Localization means that everything must be taken into account. The color scheme of your localized website may be different. Things like currency, date and time formats, systems of measurement are all important.</p><h2>The Pros and Cons of Globalization</h2><p>Let’s talk about the pros and cons of globalization. First, the pros.<br>Globalization makes your product or service available around the world. This helps to expand your customer base. The improved brand recognition and expansion of production lead to economies of scale. Economies of scale reduce the cost of production. This in turn leads to increased revenue potential. Another advantage is the ability to diversify investments. Companies also gain access to global talent and resources.<br>But globalization also carries with it certain cons. There is dependency on the global economy. Certain regions also carry the risk of political and economic instability. There is competition from the foreign markets. There are also language and communication barriers.&nbsp;<br>These carry the risk of cultural insensitivity. Overstepping some lines may lead to consumer boycotts. Alas, that’s the flipside of increased brand recognition.&nbsp;</p><h2>The Pros and Cons of Localization</h2><p>Localization also has its advantages and disadvantages. Here are the pros of localization.<br>By localizing their product or service, the companies improve user experience. This leads to greater customer satisfaction and increased engagement with the target audience. Localization engenders more effective communication and marketing, enhanced SEO and search engine rankings. All this leads to better brand recognition and increased sales and revenue potential.&nbsp;<br>But there are several important cons as well. First, localization requires remaking the product to fit the new market. Initial costs bring ongoing maintenance costs. There are other risks. A company might have difficulty finding qualified localization professionals. This would create errors and inaccuracies in translation that lead to other risks. One is the risk of inconsistency in brand messaging and voice. Another is the risk of cultural insensitivity or misinterpretation.&nbsp;<br>Localization has the potential to create strong bonds with new customers. That can really propel the business forward. But the process is fraught with risks and high costs.&nbsp;</p><h2>The Differences Between Localization and Globalization</h2><p>Now, let’s talk about the principal differences between globalization and localization.</p><h3>Goals</h3><p>Globalization aims to make a product or a service available all around the world. Of course, it’s more than shipping things out. Businesses still have to research multiple markets. They must form local partnerships. Understanding cultural differences to avoid offending potential customers is also important.&nbsp;<br>The aim of localization is to tailor a product or a service to the local audience. This requires their adaptation to fit with the local customs and taste preferences. Localization requires businesses to do even more homework. The process is slow and expensive, but the payout in the form of customer loyalty may also be great.</p><h3>Procedure &amp; Obstacles</h3>

<p>Globalization involves standardization of products and services across multiple markets. Localization requires customization to meet the needs and preferences of the local markets. Both of these strategies come with their own set of obstacles.&nbsp;</p><p>&nbsp;</p><p>Here is the list of factors to consider for the companies seeking globalization:</p><ul style="list-style-type:disc;"><li>Market research: entering new markets requires thorough market research. Companies must also identify any factors that could affect their expansion.</li><li>Local partnerships: businesses must find partners in other markets. This includes distributors and retailers. Working relationships with the local suppliers are also important.</li><li>Shipping methods and regulations: globalization efforts require that companies do their homework. They should study the customs tariffs and find reliable shipping methods.</li><li>Environmental and economic considerations: globalization has significant ecological and economic impact. Consider things like the environmental impact of increased shipping and fair employment practices.</li><li>Strategic planning, business ethics, and much more.</li></ul><p>&nbsp;</p><p>Companies that plan to localize their product or service face these challenges:</p><ul style="list-style-type:disc;"><li>Cultural adaptation. Localization envisions tailoring a product or a service to a particular market. That requires awareness of differences between regions. The differences can be in language, beliefs, customs, imagery, and values. Localizing a product requires tackling all these issues.</li><li>Language barriers. Adapting a product or service to a new audience requires state-of-the-art translation. Adaptation of all marketing materials as well as creation of new ones in the target language are a must. The challenge is to find the professionals who can do this.&nbsp;</li><li>Costs: localization requires an investment upfront. There are also maintenance costs. Localized website is a work in progress. New promo materials have to be created. There may even be the hiring of new staff. Companies need a business plan to calculate whether all these expenses can be offset by the expansion.</li><li>Regulatory compliance: entering a new market requires a legal team. The company must follow local regulations and labeling laws. It should also observe the import/export regulations.</li></ul><h3>Language Differences</h3><p>Globalization involves introduction of the same product or service all around the globe. It also presupposes the use of a single language or a set of languages across regions and countries. A globalized website may have several language versions. Nonetheless, they will cover only the most widely spoken languages.&nbsp;<br>Localization involves tailoring all communications to the specific audience. Everything is done in the local language. There is also a full-scale dedicated website for this market.</p><h3>Target audience</h3><p>Globalization is about reaching the widest audience possible. The premise of globalization is that you can enjoy the same product or service whether you live in Germany, Mexico, or Vietnam. The marketing messages are broad to appeal to as many groups as possible. That said, globalization campaigns have difficulty reaching niche audiences.<br>A company that pursues localization aims at a much more specific audience. Localization efforts may involve creation of region-specific content. Or it may require adaptation of the flagman product to the local tastes. Outside of that market, the content and product may not resonate.</p><h3>Cultural differences</h3><p>We can describe the distinction between localization and globalization through cultural differences. The former embraces them and the latter disregards. Localization seeks to customize products and services to fit with the cultural context.&nbsp;<br>Besides cultural traditions, there are other factors that differ between markets and countries. Date and postal address formats, currency symbols and their positions, units of measure… Even paper size may be different. Globalization disregards these variations. Localization takes them all into account.<br>Localization also adapts to use the channels of communication prevalent for this market. Localization teams draft content for the target audience. These include email campaigns, social media posts, and advertising company. This helps to create a stronger bond and customer loyalty. Globalization efforts involve no such things. As a result, connection with consumers may not be as effective.&nbsp;</p><h3>Scale</h3><p>Globalization and localization also have different scales of operation. Globalization provides a standardized product or service across multiple markets. There is little or no customization. The goal of localization is to tailor the product or service to a specific market. &nbsp;<br>Generally speaking, the scale of globalization is greater and requires many steps. First, the company must internationalize its product or software or service. This means things like date formats, which differ between countries. A software that seeks to go global should take this into account and be able to process different inputs. Or, say a company wants to sell its product with a power plug on the global markets. Different countries have different power sockets. To go global, the company must manufacture the product with different types of plus. This requires an upgrade of production facilities. It may even require setting up factories in other locales.&nbsp;<br>If the product is sold offline, the company must set up partnerships with local retailers. To deliver the goods, it must figure out the freight shipping. If the product sells online, there are other factors. These include payment options and a link with postal carriers. The company may also need local marketing support and much more. All in all, a decision to go global is a decision to scale up in a major way.<br>With its focus on a single market, localization has a smaller scale. That said, it still requires a lot of resources and planning. Localization involves deep market research to determine the tastes and preferences. Cooperation with local partners, high-quality translation and design efforts are also a must. If localization involves a product, especially food, it will also require localized production.&nbsp;</p><h2>Examples of globalization vs localization</h2><p>Everyone can name a few companies/brands that have become truly global. McDonald’s, Coca-Cola, Nike, and Netflix are among the first things that come to mind. These companies show that globalization involves international trade, multinational corporations, global supply chains, and dissemination of global cultural phenomena.&nbsp;</p>

<p>McDonald’s restaurants offer different menus catered to specific regional tastes and taboos. The design of the restaurants, the lettering of the menus, and the use of Mc prefix in names of the dishes are all the same. Plus, a part of the menu is always standardized. Coca-Cola is another example. The company produces and sells drinks where its name is spelled in other alphabets (such as Arabic, Thai, Chinese). But the cans and bottle labels always sport the classic red and white colors of the brand.&nbsp;<br>The same companies are also examples of localization for their actions mentioned above. Country- and region-specific menus that reflect the local tastes are examples of localization. Redoing your trademark in other languages is also an example of localization. &nbsp;</p><h2>Implement Localization Into Your Globalization Efforts</h2><p>The important thing to understand about globalization and localization is that the two are not opposite. These are not two exclusive routes that a company can take. Localization and globalization go hand in hand.<br>“Going global” requires localization efforts on the part of the company. As examples above show, a successful globalization strategy requires a localization component. &nbsp;<br>In the same way, even if you start your product roll-out on a single new market, you’ll be taking the steps towards a global presence. Several localization activities may later merge into a full-fledged globalization strategy.&nbsp;</p><h2>Conclusion</h2><p>Globalization and localization go hand in hand. Nonetheless, here is the list of factors that you should keep in mind when choosing what to do first.<br>Globalization as a first step is more suitable for products or services that have a universal appeal. Localization can be better suited to niche products or services.&nbsp;<br>Globalization may also require a large investment up front. Localization is more cost-effective at the initial stages. Nonetheless, localization has ongoing maintenance costs, so keep that in mind.<br>Globalization focuses on creating economies of scale and leveraging the standardized approach. Localization focuses on building working relationships with the local suppliers and retailers. &nbsp;<br>&nbsp;</p>

As companies grow, they want to expand their presence on the international markets. Potential consumers there speak different languages and come from different cultures. Businesses have to learn what globalization and localization is and choose between them. Both strategies offer their benefits, but the approaches are distinct. Read on to learn about the difference between localization and globalization.

Globalization vs Localization: The Differences and Benefits

<p><i>Machine translation has a long history. Some people trace its origins as far back as the 9th century and the Arabic cryptographer Al-Kindi. In earnest, the development of this technology began in the early 1950s. Since then, it has made great strides, especially in recent years. Read to learn about the history, benefits, limitations, and future of machine translation.&nbsp;</i><br>&nbsp;</p>

<h2>What is Machine Translation in Artificial Intelligence</h2><p>Machine translation uses computer algorithms and artificial intelligence to translate content. The variety of applications is wide. It can be the automatic translation of a foreign-language webpage. Google Chrome is one example of a browser with such functionality. LSPs (language service providers) use it to work through the massive corpora of text. It can be a real-time speech translation app. Machine translation systems take a source text in one language and produce an equivalent in another. The goal is to preserve the meaning and context of the original.&nbsp;</p><h2>The History of Machine Translation</h2><p>An example of early translation systems is the 1954 Georgetown-IBM experiment. Such systems used large bilingual dictionaries and hand-coded rules to produce the final output. That said, the results were less than stellar. The early machines didn't have the necessary processing power and storage. As a result, they were not suited to the complexity of the task.&nbsp;<br>Rules-based machine translation (RBMT) gained prominence in the 1960s and 1970s. Such systems relied on handcrafted linguistic rules and grammatical structures to translate text.<br>A shift towards statistical methods (SMT) took place in the 1980s and 1990s. By the 2000s, we saw the first SMT systems like Google Translate become available to the public. That move marked the industry’s transition from research to practical applications. &nbsp;<br>Finally, the 2010s marked the advent of the neural machine translation (NMT). This was a significant breakthrough for the field. Researchers augmented translation models with deep learning techniques and neural networks. &nbsp;</p><h2>Types of Machine Translation</h2><p>There are three types of machine translation, and below we’ll talk about each of them in detail.</p><h3>Rule-Based Machine Translation (RBMT)</h3><p>Rules-based translation is how it all began. This is the earliest form of machine translation. RBMT relies on explicit linguistic rules and grammatical structures to perform translation texts. These systems were designed and developed by human linguists. The linguists created sets of rules and guidelines for both the source and target languages. Using these rules, the system analyzes the structure of the source text. It then generates a grammatically correct translation in the target language.<br>RBMT can be useful when working with languages that have strict rules. There are, however, important disadvantages. RBMT systems may struggle with context and nuances of the original text. They also have difficulty choosing the right translation for ambiguous phrases or words with several meanings. The result is translations that are too literal. The development of linguistic rules for each language pair is labor-intensive. RBMT does not work well with the languages that have a complex grammatical structure. As such, all RBMT translations need human post-editing.&nbsp;</p><h3>Statistical Machine Translation (SMT)</h3><p>Statistical machine translation was the next method of applying machine capabilities to text. This approach relies on statistical models and probabilistic techniques. It does not rely on predefined linguistic rules like RBMT before it. It learns from the large bilingual corpora of parallel texts to make its translation decisions.&nbsp;<br>The quality of SMT output hinges on availability and quality of parallel data. Thus the main limitation of this method is data dependency. As a result, the models may struggle with capturing context and long-range dependencies. This leads to less fluent or inaccurate translation.</p><h3>Neural Machine Translation (NMT)</h3><p>Neural machine translation has gained prominence in recent years. Its advanced approach has revolutionized the field of automated translation. This method uses artificial neural networks and deep learning to translate the texts. NMT is much better at capturing context and producing fluent translations.<br>Nonetheless, this approach also has its limitations. Like SMT, NMT depends on availability of large, high-quality troves of parallel texts for its training. Data dependency is, thus, a limitation. Training and deployment of NMT models is computationally intensive and requires powerful hardware. This also sets certain limits on its proliferation.</p>

<h2>Benefits of Machine Translation</h2><p>Machine translation offers some excellent benefits, so let’s look at them in detail.&nbsp;</p><h3>Speed and Efficiency</h3><p>When it comes to benefits, speed and efficiency are the first things that come to mind. Machine translation is a time-saving tool for businesses, organizations, and individuals. It is capable of translating dozens of pages in a minute. For this reason, people can use it to translate critical information such as safety instructions. Market research on different-language markets can now be a breeze. Machine translation also provides consistent terminology and style throughout the document. This can reduce the risk of inconsistencies that can plague human translations.&nbsp;</p><h3>Cost Savings</h3><p>Machine translation also offers the benefit of cost savings. Even if you use human translators to do the post-editing, it's still cost-effective. This is especially true for high-volume, repetitive content. It's also valid when you have to work with exotic language pairs. The number of human professionals for such language pairs is usually very small. This enables them to demand much higher rates.&nbsp;</p><h3>Customer Engagement</h3><p>Research shows that consumers prefer the brands to speak their native language. Eighty-two percent say they won’t buy from a brand in the absence of local language support. Eighty-nine percent claim it’s important for them to be able to speak to the companies in their own <a target="_blank" rel="noopener noreferrer" href="https://www.rws.com/about/global-understanding-unlocked/">language</a>. So, if you look to globalize your product, you must translate your communications. This includes your product info, marketing content, user guides, and more. AI-powered machine translation can be very helpful in this regard.</p><h3>Improved Accessibility</h3><p>With MT you can make your product and communication accessible even to the audience that was previously seen as too hard to reach. Today, major MT providers offer up to 100 languages. This strengthens the companies’ efforts to make themselves accessible to potential customers.&nbsp;</p><h2>Limitations of Machine Translation</h2><p>While it offers some outstanding benefits, machine translation does have its drawbacks. We’ll discuss them below.&nbsp;</p><h3>Accuracy</h3><p>Despite the outstanding progress made by NMT models in recent years, the issue of accuracy remains. Machine translation systems may struggle with the text’s full context. This creates inaccuracies in their translation of idiomatic expressions or context-dependent words. A frequent mistake arises when several interpretations of the word are possible. In such cases, MT engines often go for the most common one, regardless of context. This leads to inaccurate translations.&nbsp;<br>MT engines available to the public lack expertise in specific fields, such as law or medicine. This may lead to inaccurate translation of content that requires domain knowledge.&nbsp;</p><h3>Linguistic Nuances</h3><p>Machine translation systems of today struggle with cultural nuances and language subtleties. They regularly mistranslate or leave untranslated names of people, places, or brands. Translation of slang, culturally sensitive content, or regional dialect is also problematic. This necessitates MT use in conjunction with human review and post-editing.</p><h2>Make the Most of Machine Translation with vidby</h2><p>Vidby has spent several years developing AI-powered software. Today, this instrument can translate videos and documents without human involvement. We work superfast – and can translate up to 100 pages in two minutes. We stand by the high quality of our proprietary-trained models' output. Soon, we will also offer the option of human expert review. We also offer competitive prices. All this makes using vidby for your machine translation needs a no-brainer.&nbsp;<br>Making the most of machine translation with vidby is as easy as 1-2-3! First you upload your document – we accept all the common formats, including PDF. Then you select the target language(s) – we offer translations in 100+ languages. Then you pay for your order – and several minutes later, you have your translation.<br>We also work with videos. We offer transcription, translation, subtitles, and dubbing. Dubbing utilizes a great variety of AI-generated voices. All these tasks are automated.<br>Another use case of vidby's machine translation are Call Translator and MeetUp. Businesses synch Call Translator with Google Meet, Zoom, and Microsoft Teams. It enables them to hold business calls with counterparts in other countries. Call Translator even provides transcripts of conversations in target languages. All thanks to machine translation!<br>MeetUp is an app for restaurants, hotels, visitor centers, airports, and more. It enables live conversations where everyone speaks their native language. Machine translation works great for such communication. Everyone wins!</p><h2>Conclusion</h2><p>Machine translation is an indispensable tool for today’s globalized and interconnected world. It has made great strides in recent years. We can expect further evolution with greater language coverage and improved algorithms.&nbsp;<br>That said, we should remember about cases when human oversight and post-editing are essential. Business negotiations, marketing campaigns, and similar engagements depend on language and culture nuances. The context of such conversations is also important. Human professionals remain the best instrument for such tasks.&nbsp;<br><br>&nbsp;</p><p>&nbsp;</p>

Machine translation has a long history. Some people trace its origins as far back as the 9th century and the Arabic cryptographer Al-Kindi. In earnest, the development of this technology began in the early 1950s. Since then, it has made great strides, especially in recent years. Read to learn about the history, benefits, limitations, and future of machine translation. 

Machine Translation: The Future of Language


Vidby hat es sich zur Aufgabe gemacht, Echtzeit-Übersetzungslösungen für ­ge­schriebene und gesprochene Sprache anzubieten. Die Software ist für gängige Kommunikations­lösungen erhältlich und wird sogar von Youtube empfohlen.

Start-up Vidby: Reden und schreiben, wie einem der Schnabel gewachsen ist

Tips to Avoid Falling Prey to Online Scammers

In this interview, we sit down with Alexander Konovalov, the CEO of vidby. This company, under Konovalov’s leadership, has emerged as a key player in the digital translation space, offering rapid and efficient translation services into over 120 languages and dialects.

How to Lead in the Digital Translation Era with Vidby’s CEO

Nach dem viralen Erfolg von OpenAIs ChatGPT durchdringt der Einfluss der künstlichen Intelligenz (KI) weiterhin verschiedene Facetten unseres Lebens, von der Unterhaltung über die Wirtschaft bis hin zur persönlichen Produktivität und sogar zur Romantik. Wenn wir über die transformativen Auswirkungen von KI im Jahr 2023 nachdenken, wird klar, dass 2024 das Jahr sein wird, in dem KI ein unverzichtbarer Teil unseres Alltags wird.

Der KI-Goldrausch: die Trends, Statistiken und Top Player 

A Swiss multi-product IT company specializing in language technologies and development of AI-powered translation solutions, vidby, launches Vidby Call Translator service to let business teams and individual users communicate with foreign language participants through Google Meet. 

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